Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1

We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.

1.2

The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sophia-London. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Used browser
Used operating system
Used IP address (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/uk/help/17442/windows-internet-explorer-delete-manag
e-cookies
Firefox: https://support.mozilla.org/uk/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_UK
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected from a contact form is evident from the form itself. This data is stored and used solely for the purpose of responding to your inquiry or for contact purposes and associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry, which occurs when it is evident from the circumstances that the matter in question has been conclusively resolved, and provided there are no legal retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

Personal data continues to be collected and processed in accordance with Art. 6 para. 1 lit. b GDPR when you provide it to us for contract execution or when opening a customer account. The specific data collected is evident from the respective input forms. You may delete your customer account at any time by sending a message to the address of the Controller mentioned above. We store and use the data you provide for contract execution. After complete processing of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or unless further data usage is legally permitted on our part, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our Email Newsletter
When you subscribe to our email newsletter, we regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is optional and is used to address you personally. For sending the newsletter, we use the double opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent misuse of your email address at a later date. The data collected from you during the newsletter registration process is used exclusively for the purpose of advertising through the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by contacting the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use that is legally permitted, as explained in this statement.

6.2 Sending Email Newsletters to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In this respect, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct marketing in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails for marketing purposes. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs at the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1
The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 (1) lit. b GDPR.

7.2 Use of Payment Service Providers
- PayPal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "installment payment" via PayPal, we will pass on your payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is made in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.

For payment methods such as credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, if necessary, your payment data will be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit assessment regarding the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit assessment, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of score values may include, among other things, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) CONTACT FOR REVIEW REMINDER

Own review reminder (no dispatch by a customer review system)

We use your email address to send you a one-time reminder to review your order for the review system we use, provided you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR during or after your order. You can revoke your consent at any time by sending a message to the data controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins using Shariff Solution
Additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("Plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only embedded using an HTML link on the page. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is made to Facebook's servers yet. When you click on the button, a new browser window opens and loads the Facebook page where you can interact with the plugins there (possibly after entering your login details).

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and privacy settings options, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins using Shariff Solution
Our website uses social plugins ("Plugins") of the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only embedded using an HTML link on the page. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is made to Google+'s servers yet. When you click on the button, a new browser window opens and loads the Google+ page where you can interact with the plugins there (possibly after entering your login details).

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and privacy settings options, please refer to Google's privacy policy: https://www.google.com/intl/en/policies/privacy/

9.3 Instagram Plugin using Shariff Solution
Our website uses social plugins ("Plugins") of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only embedded using an HTML link on the page. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is made to Instagram's servers yet. When you click on the button, a new browser window opens and loads the Instagram page where you can interact with the plugins there (possibly after entering your login details).

Instagram LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and privacy settings options, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Google collects data via a cookie ID to determine which ads are displayed in which browsers and to prevent them from appearing repeatedly. The processing is based on our legitimate interest in optimally marketing our website under Article 6(1)(f) GDPR.

Additionally, DoubleClick may use cookie IDs to track conversions related to ad requests. For example, this occurs when a user views a DoubleClick ad and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no control over the scope and further use of data collected by Google through the use of this tool and therefore inform you based on our current knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked on an ad. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads, although this setting will be deleted if you delete your cookies. Alternatively, you can learn about setting cookies and make adjustments through the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to notify you about cookie settings and decide individually whether to accept them or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection standards.

For further information on the privacy practices of DoubleClick by Google, please visit: https://www.google.com/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites through advertising media (Google AdWords). We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. This allows us to display advertising that is of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising under Article 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection standards.

For further information on Google's privacy practices, please visit: https://www.google.com/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them from being set through appropriate browser software settings or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

11) WEB ANALYSIS SERVICES Google (Universal) Analytics

Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address truncated by the last octet prior to its storage) will be transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by truncation and excludes direct personal reference. This extension abbreviates your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. In these exceptional cases, this processing occurs under Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, to prevent data collection via Google Analytics within this website on all devices, you can click on the following link to set an opt-out cookie which prevents future collection of your data within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again):

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection standards.

This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. Upon your first visit to a page, a unique, permanent, and anonymised ID is assigned to you, which is set across devices for cross-device tracking. This allows interaction data from different devices and sessions to be associated with a single user. The user ID does not contain any personally identifiable information and does not transmit such information to Google.

You can opt out of data collection and storage via the user ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate it using a Google browser plug-in (Google Analytics Opt-out Browser Add-on). Alternatively, to prevent data collection via Google Analytics within this website on all devices, you can click on the following link to set an opt-out cookie which prevents future collection of your data within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): https://tools.google.com/dlpage/gaoptout?hl=en

For further information on Universal Analytics, please refer to: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With your explicit consent, this allows tracking of user behavior after they have viewed or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising efforts. The data collected is anonymous to us and does not provide us with any conclusions regarding the identity of users. However, Facebook stores and processes the data, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display advertisements on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations are carried out only with your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel can only be given by users who are older than 13 years. If you are younger, we kindly ask you to seek permission from your guardians. Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection standards. To disable the use of cookies on your computer, you can set your internet browser to prevent the storage of cookies in the future or to delete already stored cookies. However, disabling all cookies may result in some functions on our websites not being able to be executed. You can also disable the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website at: https://www.aboutads.info/choices/

Google AdWords Remarketing Our website uses the features of Google AdWords Remarketing, advertising this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google uses a cookie on your device's browser that enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f GDPR. Further data processing only occurs if you have consented to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalise ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define cross-device remarketing audience lists. You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can learn about setting cookies and make adjustments through the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Disabling cookies may affect the functionality of our website. Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection standards. For more information and Google's advertising policies, you can view them here: https://www.google.com/policies/technologies/ads/

13) DATA SUBJECT RIGHTS

13.1
The applicable data protection law grants you comprehensive rights (information and intervention rights) vis-à-vis the data controller regarding the processing of your personal data, which we inform you about below:

Right to information pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the envisaged storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if not collected from you, the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing, and your right to be informed of the guarantees under Art. 46 GDPR regarding the transfer of your data to third countries;

Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, if necessary, the completion of incomplete personal data stored by us;

Right to erasure ("right to be forgotten") pursuant to Art. 17 GDPR: You have the right to obtain the erasure of your personal data if the conditions under Art. 17 (1) GDPR are met. However, this right does not apply, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to obtain restriction of processing of your personal data as long as the accuracy of your data contested by you is verified, if you oppose the erasure of your data due to unlawful data processing and request the restriction of their use instead, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need them for the purpose of processing, or if you have objected to processing based on our legitimate interests pending verification whether our legitimate grounds override yours;

Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request transmission to another controller, where technically feasible;

Right to withdraw consent pursuant to Art. 7 (3) GDPR: You have the right to withdraw consent to the processing of your data at any time with future effect. In the event of withdrawal, we will immediately delete the affected data unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST PURSUANT TO A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided it is no longer necessary for the performance of the contract or initiation of a contract on our part and/or there is no longer a legitimate interest in continuing storage.